Hazelwood – It’s Closing Time

Victoria is home to one of the dirtiest power stations in the industrialized world. Hazelwood Power Station is located in the Latrobe Valley and produces 15 percent of Victoria’s greenhouse gas emissions. I designed the campaign logo to look like a closing sign that you would find on a shop door. The two illustrations use similar design elements to communicate parallel outcomes – a clean future or a polluted future. These magazine ads helped promote the campaign to close the plant and replace it with cleaner, greener alternatives.